The Atlas Fine Watches Watch Blog

The pre-owned watch market is undoubtedly enjoying something of a boom and advances in technology are helping to propel the market further. Online auctions are gaining popularity, but how safe and reliable are they?

Sunday, 20 May 2018 04:40

Phillips Daytona Ultimatum - The Results

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May 12, 2018 Geneva. Phillips Auction House – Daytona Ultimatum Results

32 rare and fine Rolex Daytona’s were offered for auction by Phillips in Geneva and all 32 were sold for an astonishing total of $22,182,281, with five lots reaching over $1m each.

Sunday, 06 May 2018 04:36

Phillips Rolex Event - Daytona Ultimatum

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Phillips Auction House will sell some of the world’s most sought-after Rolex watches on May 12th 2018 in Geneva, Switzerland

Following hot on the heels of the record sale of Paul Newman’s Paul Newman Daytona in 2017, Phillips Auction House announced in December that it will be auctioning some of the world’s most sought-after Rolex Daytona watches.

Monday, 30 October 2017 07:18

Paul Newman Rolex sells at auction record

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Paul Newman's own 1968 Rolex Cosmograph Daytona Reference 6239 sold for a record price of $15.5 million. After 12 minutes of bidding, the watch was sold to a telephone bidder, setting a new record for the highest price ever achieved for a wristwatch at auction. Including the buyer's premium of 12.5%, the final price came to an incredible $17,752,500.

About Us

Welcome to Atlas Fine Watches LLC
We aim to offer our clientele the finest in vintage Swiss timepieces. With a commitment to the heritage of mid-twentieth century mechanical watches, our stock aims to satisfy both the watch collector and the watch wearer.
Based in New York by appointment only, our goal is to provide a trusted online portal through which vintage pre-owned watches may be acquired.


Atlas Fine Watches LLC
99 Wall Street,
Suite 1065,
New York,
NY 10005

Latest News

  • New York State On PAUSE

    Further to Governor Cuomo‘s "New York State on PAUSE" executive order, our workshop is closed until further notice. However, we remain available to our customers at this time and able to fulfill online orders. Please reach out to us at This email address is being protected from spambots. You need JavaScript enabled to view it. to find out more. Stay safe everyone!

    Best Wishes,

    All at Atlas Fine Watches