Sunday, 20 May 2018 04:40

Phillips Daytona Ultimatum - The Results

Written by Martin Trickett

May 12, 2018 Geneva. Phillips Auction House – Daytona Ultimatum Results

32 rare and fine Rolex Daytona’s were offered for auction by Phillips in Geneva and all 32 were sold for an astonishing total of $22,182,281, with five lots reaching over $1m each.

Focus naturally fell on the star of the show, a watch named ‘The Unicorn’, a white gold Rolex Ref. 6265 and the only-known example of a white gold Rolex Cosmograph Daytona. A watch whose very existence was only confirmed in 2013 was sold for charity for almost $6 million.

Other notable sales included my favorite, for $1.6 million, the ‘Oyster Soto’, meaning “Oyster Underneath” in Italian which signifies the correct dial configuration of a reference 6263 “Paul Newman” fitted with a black dial and of course in this instance showing “Rolex Cosmograph Oyster”.

In order to become a member of this rather exclusive Daytona Ultimatum club, one needed only $130,000 (plus fees of course) to become the proud owner of ‘The Priest’, a rare 1964 stainless steel chronograph featuring a very rare black and white dial configuration.

With all the attention on the Daytona’s it might be easy to miss the additional sessions ran by Phillips over two days. These included a possibly unique yellow gold Patek Philippe 2499/100 as well as Elvis Presley’s 1960 Tiffany & Co. 18k white gold Omega 17 jewel calibre 510 Omega which sold for over $1.8m

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